Strategic in vision, expressive in execution, and always clear in intent.
I am an automotive exterior and strategy designer based in Shanghai, shaping mobility with over a decade of experience across global and local markets.
My work bridges advanced concept development and strategic design, integrating AI-driven workflows to accelerate exploration, sharpen evaluation, and connect design with engineering more seamlessly. This approach allows not just faster iteration, but also deeper insight—ensuring each proposal is both visionary and feasible.
I am particularly drawn to the challenges of the EV era: modular architectures, user-centered ecosystems, and the unique dynamics of the Chinese market. For me, every project begins with one guiding question:
"What is the most meaningful solution for this context?"
I believe in design that is purposeful, pragmatic, and adaptive—where aesthetics meet strategy, and vision aligns with reality.
For me, design strategy is not a presentation layer—it is the foundation of thinking.
It means stepping back from the sketch and asking: Why does this exist? Who is it for? How does it connect with the larger system?
As a designer, strategy is my way of processing ideas logically before they become shapes.
It is about creating a framework where aesthetics, function, and context are not separate choices, but parts of a coherent decision-making process.
This is where my tools—AI workflows, brand separation methods, and contextual research—find their purpose: not just in producing images, but in clarifying meaning and direction.
Discover how AI transforms design — enhancing creativity, accelerating workflows, and shaping the future of intelligent solutions.
What makes a real expert in the AI era? This video explains why future designers must go beyond tools — adopting the mindset and skills that define true expertise.
What defines a strong brand in the AI era? This introduction explains why companies must go beyond products — adopting the mindset and strategy that create true differentiation.
Every project I have worked on has been a step in pursuit of the car I truly dream of. Not all of them have fully captured that vision, but each one has brought me closer. What keeps me designing is the belief that the next project can embody that dream. That belief is my reason to remain a designer.
Production
Autonomous concept designed to merge human-centric design with future technology.
Redefining luxury with a Mercedes autonomous space that expands for personal and family travel.
Your playful urban companion: a small hatchback you can customize to match your style.
An electric powertrain with an iconic visual and audial boost experience.
An elegant sedan providing a serene, spiritual journey inspired by Islamic culture.
An affordable, multi-functional pickup designed for the modern Chinese consumer.
A collection of explorations, concepts, and creative experiments that inform and inspire the design process.
Photography, for me, is another way of design—
the same world, but seen through a different lens.
What matters is not what we look at, but how we see it.
Every image is a reminder that context and perspective
transform the ordinary into something meaningful.
Order and balance through a designer's eye
Time and movement shaping dynamic rhythms
Echoes of light and shadow, where meaning lingers
— reach out to work together.
